Mailer Lite is an email marketing tool that primarily focuses on simplifying email processes. It enables users to build engaging email campaigns, manage subscribers, track results of their campaigns, and also design personalized landing pages and pop-ups. With its user-friendly interface, Mailer Lite makes it easy for businesses of all sizes to create and send beautiful and effective email campaigns. Some of its key features include drag-and-drop editor, rich text editor, custom HTML editor, built-in photo editing, file manager, subscriber management, pop-ups, landing pages, embedded forms, and more. Mailer Lite also offers advanced features such as automation, segmentation, personalization, A/B testing, and detailed campaign reports.